AI Use Case 473 Micro-Targeting

Micro-targeting with AI has made it incredibly easy to access and process customer data for highly personalised communications. From social media profiles to online behaviours, AI can gather and analyse vast amounts of publicly available data to tailor your messages to individual preferences. This allows businesses to automate interactions that feel deeply personalised, enhancing customer engagement.

Just because the technology allows for this level of precision doesn’t automatically mean it’s the right approach. While AI-powered micro-targeting offers immense potential for boosting conversions and maximising ROI, it also raises important ethical questions. Is it responsible? Is it aligned with your company’s values and ethics?

Ultimately, the decision to adopt this practice should be rooted in a thoughtful evaluation of your business’s ethical stance and how you choose to interact with your audience. As AI becomes more ingrained in marketing strategies, transparency and respect for customer privacy will be key to maintaining trust.

Micro-targeting is powerful—use it wisely.